Facebook’s Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter’s new live stream with guests feature This week, Facebook has updated us on how it is enforcing its Community Standards with …..
Our dramatic instincts can affect our ability to make effective decisions Hans Rosling is perhaps best known for his ground-breaking TED Talk “The best statistics you’ve ever seen’. Using innovative graphics, unique insights and humour, Hans brought to life little …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhether it’s a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning Annual conferences and trade …..
What are the benefits of enrolling in digital marketers’ negotiation classes? Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between companies and their clients. With the growing reach of …..
Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as …..
In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps …..
Chart of the Week: 40% of customers are highly satisfied with agent-assisted methods of communicating with companies Customer experience (CX) is a huge part of driving engagement, sales and repeat custom. While companies understand why good CX is vital, there …..
This A/B test delivered 122% more email addresses, worth £10 million You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant …..
Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms Influencer marketing campaigns can pay serious dividends for …..
