By Expert commentator 02 Jun 2019 Campaign of the Week: The magic of Disney’s marketing strategy Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..
By Expert commentator 31 May 2019 What to look for when buying an e-commerce store Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store The exponential growth of the e-commerce sector cannot be argued with. The …..
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By Gavin Llewellyn 31 May 2019 Five reasons marketers should read Factfulness Our dramatic instincts can affect our ability to make effective decisions Hans Rosling is perhaps best known for his ground-breaking TED Talk “The best statistics you’ve ever seen’. Using innovative graphics, unique insights and humour, Hans brought to life little …..
By Expert commentator 30 May 2019 What your website design shapes can tell your customers Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke? Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to …..
By Expert commentator 30 May 2019 Planning a corporate event? Here’s what event planners have to say [Infographic] Whether it’s a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning Annual conferences and trade …..
By Expert commentator 29 May 2019 8 reasons for digital marketers to train in negotiations What are the benefits of enrolling in digital marketers’ negotiation classes? Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between companies and their clients. With the growing reach of …..
By Expert commentator 29 May 2019 The new era of personalized marketing is here. Are you ready to adapt? Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as …..
By Expert commentator 29 May 2019 The impact your content marketing mistakes are having on your brand In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps …..
By Expert commentator 28 May 2019 Customers prefer the human element when it comes to customer service Chart of the Week: 40% of customers are highly satisfied with agent-assisted methods of communicating with companies Customer experience (CX) is a huge part of driving engagement, sales and repeat custom. While companies understand why good CX is vital, there …..