Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced …..
Chart of the Week: 70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales Social media continues to be a powerful marketing tool for brands …..
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FREE ACCESSMarketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..
In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..
The latest on Google’s June 2019 core update, Instagram’s Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation The big news this week is the rollout of Google’s latest core …..
A record-breaking year for digital advertising as mobile and video dominate revenue in the US The IAB’s internet advertising revenue report is a survey commissioned by the IAB and conducted independently by PricewaterhouseCoopers. It’s released in full twice a year …..
Integrating technical SEO within the development release cycle Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate …..
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice User experience describes how a person feels when interacting with technology. It’s a …..
In digital marketing, saved hours can mean major revenue potential – as that time can be dedicated to other projects Don’t we all wish that we had just a few more hours in the day to get everything done? When …..
