Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..
In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..
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FREE ACCESSA record-breaking year for digital advertising as mobile and video dominate revenue in the US The IAB’s internet advertising revenue report is a survey commissioned by the IAB and conducted independently by PricewaterhouseCoopers. It’s released in full twice a year …..
Integrating technical SEO within the development release cycle Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate …..
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice User experience describes how a person feels when interacting with technology. It’s a …..
In digital marketing, saved hours can mean major revenue potential – as that time can be dedicated to other projects Don’t we all wish that we had just a few more hours in the day to get everything done? When …..
Social video shares are king, making video one of the most powerful marketing tools in your arsenal In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, …..
The successful launch of a new mobile app ad campaign requires a targeted UAC approach When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience …..
Chart of the Week: Q4 2018 saw email engagement stay mostly stable but triggered emails still outperformed BAU messages, despite the lower volume A huge part of improving email performance is benchmarking against industry standards to see where you are …..
