By Expert commentator 17 Jul 2019 Boost your open rates through messaging apps [Infographic] One of the newest tools in digital marketing, messenger applications present a great opportunity for brands to boost their open rates, enhance their visibility, and build a great relationship with customers Messaging applications are online communication channels that facilitate free, …..
By Expert commentator 16 Jul 2019 7 of the best keyword research tools (plus 3 for YouTube SEO) One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO SEO is a complex job. There are lots …..
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By Lewis Dormer 12 Jul 2019 Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” KFC’s “Chicken Town” campaign demonstrates the value that can be found in imitations, as it looks to repair and enhance its brand image in some unexpected ways. Have you ever been asked “Fancy a VFC?”, or found yourself in a …..
By Expert commentator 12 Jul 2019 Facebook data transfer challenge and Instagram anti-bullying – News roundup Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools This week has seen Facebook facing another challenge over its users’ data and GDPR implications relating …..
By Gavin Llewellyn 12 Jul 2019 Bond Capital’s annual 2019 Internet Trends report A review of some of the most interesting and important insights from this year’s report Mary Meeker’s annual internet trends report has become one of the most eagerly anticipated moments of the year (well, for internet/ data nerds at least!). …..
By Expert commentator 05 Jul 2019 Facebook changing Page info and CMA digital ad investigation – News roundup Facebook changing business Page info, the CMA investigating impact of digital advertisers on consumers, Twitter’s updated search results and MPs call for digital political campaigning electoral law changes Following the excitement of Google’s updates last month and several changes to …..
By Expert commentator 04 Jul 2019 Scientific approach to writing an effective PPC ad A scientific approach to writing paid search ads can be beneficial to creating effective ads The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making …..
By Expert commentator 04 Jul 2019 The anatomy of a great multicultural marketing campaign Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success If you really want to engage your customers, then you should know what it is like …..
By Expert commentator 03 Jul 2019 Graphic design resources to boost marketing campaign efficiency What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the …..