Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention. Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep …..
Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities …..
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FREE ACCESSOmnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement Facebook has had a bit of a busy week, with …..
What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..
As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right …..
The success of your video marketing strategy often lies in the details you overlook No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for …..
Three tools and tactics to inspire 10x thinking “Companies fail because they do the wrong things or they aren’t ambitious, not because of litigation or competition” – Larry Page, Google, 2013 The ability to innovate is one of the most …..
Chart of the Week: More than three in five consumers say that retail innovations or solutions have made shopping experiences easier, with online shoppers seeing the biggest benefits More customers now expect a seamless, personalized shopping experience. Whether they are …..
How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more and …..
