Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors Modern customers don’t just want to buy a great product or subscribe for dependable service – they also want the overall purchase experience …..
Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and …..
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FREE ACCESSVideo content is quickly becoming king in the world of content marketing. These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube …..
Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of …..
Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the …..
Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with …..
Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers …..
Privacy is a top concern for people online, despite the fact that many want more personalized experiences from brands. With the constant decline of network television and print media, marketing strategy is shifting to the digital space. This has also …..
IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet …..
