Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with …..
Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers …..
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FREE ACCESSIGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet …..
NAP consistency is one of the most significant factors of local SEO, so how should you ensure your NAP listings are correct and optimized? As a business owner, you should know the challenges that come with local SEO. Moreover, Google …..
ASA bans first ads under new gender stereotyping rules, Facebook seeks to eradicate hate speech and misinformation, zero-click searches surpass 50% of total Google searches and online ‘brand safety’ remains a cause for concern This week’s roundup is a mixed …..
An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies’ capabilities to manage the challenges created by the technology. …..
Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native …..
CPA marketing can be an effective way to monetize your campaigns, so long as you test offers to identify the best opportunities. When you have less experience, your monetization efforts are severely hindered. I’ve tried all the verticals to monetize …..
Why would you want to reach a smaller audience? Why not go from the big guns from the start? Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful …..
