Chart of the Week: 43% of organizations are “holding steady” when it comes to the effectiveness of their email marketing Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads …..
Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal …..
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FREE ACCESSTo be successful at content marketing, your first task is to create a content marketing strategy. Content marketing is one of the most effective ways to gain more leads and customers. But there’s one problem: content marketing is a lot of work. …..
Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not …..
Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..
Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..
Google’s BERT update, Twitter’s political ad ban, Snapchat’s new ‘share to Snapchat’ button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..
Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their …..
Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..
