Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services …..
My keynote at the 2010 Technology for Marketing and Advertising event covered these topics: The UK Digital Landscape in 2010 Do we REALLY understand our customers? How much budget should we invest in digital? What should our online mix look …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSDave Chaffey’s summary of the most significant postings and developments giving guidance on Google Analytics Setup and configuration which I think all digital marketers need to be aware of. I have given a star rating of the importance [rating=5] of the …..
Learning from how other companies have adopted and managed Ebusiness and digital marketing is a must for students and professional E-business experts. This is a compilation of case studies to act as an update to Dave Chaffey’s books. Here is …..
Google revenue model case study Google case study : A summary of Google business strategy and background on Google technology for readers of my Digital Marketing and E-commerce books. End of case contains technical references on Google’s approach to crawling, …..
An eBay Business Strategy case study A 2010 update on eBay Increased use of mobile Ecommerce. The eBay mobile app for iPhone was downloaded seven million times by January 2010. Consumers are shopping more and more via their mobile phones …..
Recommended business customisations for Google Analytics from Dave Chaffey..
Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the …..
Question. So, we know title tags and alt attributes are good to have for keyword density etc … but are they as good as body text? Is it still better for SEO to provide some actual body text that uses …..
