7 techniques to drive website interactions that generate leads and how to measure them We find that there’s lots of discussion online about how to reach and convert audiences, but not so much about encouraging the softer interactions. We reference …..
How Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across …..
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FREE ACCESSDo magic words exist or are they a copywriting myth? I recently received a copywriting advice email from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. …..
If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure …..
Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of …..
An interview covering the process, tools and skills needed to increase conversion, leads and sales Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another specialty. But when I recently met Ben Jesson and Karl …..
A free tool for setting up improved tracking in Google Analytics Value: [rating=5] Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup …..
Interesting online media trends for 2011 & 2012 Value/Importance: [rating=4] Recommended link: eFrontier Our commentary A fantastic report from eFrontier, looking back over 2011 and with an interesting outlook on 2012. The report covers, in great detail, the spending patterns …..
6 key management issues to include within all social media strategies Social media marketing is now a mainstream business activity. The State of Social Report 2011 indicating that almost two-thirds of companies say they are now beyond the experimental phase, and are integrating …..
