Emotional branding means customers stay loyal for the long haul! Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands …..
Using nofollow tags to support SEO Nofollow tags are important in SEO, but I find many marketers I speak to haven’t heard of the approach. That’s understandable since you would only expect SEO specialists to be aware of them. However, …..
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FREE ACCESSThree paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down …..
Examples showing how building your network in Google+ gives you more visibility in the search results This post highlights part of the importance of Google+ for SEO purposes. It does so by contrasting 2 screengrabs of Google search results pages, …..
To grow your online community you need to engage it For many brands, social media is becoming a significant part of, if not central to, theirdigital marketing strategy. This being the case, the question of whether or not to grow …..
An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..
Last October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox. Whilst there was debate in the comments on that post about whether it made the …..
Dear Email, I fell in love with you at first sight! You opened and whole new world for me. You’re smart, well read and fun to be around. Falling in love with you was easy for me. Solid (as a …..
A short guide to help review if and how you use Pinterest Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. …..
