Have you considered Facebook Promoted Posts? Examples of results from tests. Another new feature that Facebook is offering (and yet more evidence of its post IPO drive to monetise) is Promoted Posts. As I reported here recently, most fans are …..
Practical guidance for modelling full customer lifecycle attribution With ongoing pressure on marketing budgets and a burgeoning array of digital marketing channels and choices, attribution is a hotter topic than ever. ‘Last click’ is the most common approach; attributing 100% …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSPractical tips to refine your PPC targeting Recent changes to Google’s AdWords tool allow PPC marketers to set up paid search campaigns without populating long lists of plurals, abbreviations, acronyms, misspellings and stems. In my last post, I mentioned the …..
An example of aligning the Tesco.com digital marketing strategy with retail growth strategy I was recently speaking at the Internet Retailing Expo and when attending, I noticed Tesco announcing their online marketplace. This has now quietly soft launched in the …..
Or is it simply a case that we’ve now no excuse, fellow marketers? I’ve seen this graphic (below) appear a few times now and the general consensus appears to be: “wow – how insanely complicated is social media” see an …..
Why global marketing theory often differs from reality On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures …..
Using segmentation to make your social media marketing relevant We’ve mentioned the value of Forrester’s technographics ladder before. It’s a useful tool. Aimia, a Canadian company who specialise in loyalty management, have created a segmentation model that analyses the behavioral drivers of trust …..
Three examples including the new Smart Insights digital marketing ‘health check’ I’ve been meaning for some time to write about using interactive tools within your digital marketing. I think it’s something that’s hugely effective; I’ve used these for years and …..
3 top tips to encourage sharing and 7 bad habits to avoid Social media enthusiasts tend to look at press releases, and public relations in general, with a jaundiced eye. As a heavy social media user since 2005, I must …..
