Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time …..
Learn the different types of webinar you can host to attract and connect with new customers Webinars are, essentially, online workshops, courses, demonstrations or seminars. They can either be live or recorded, and they can take various forms. Depending on …..
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FREE ACCESSYou need landing pages – great, high-performing landing pages that convert a high percentage of visitors. You need to capture leads. You need customers. In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage …..
Conversions can be tricky things to keep on top of, and all businesses are different, so how will you know where to set the bar? Failing to prepare means you’re preparing to fail. Even if things are going well, it’s …..
With a little planning, you can tweak your campaigns to extract the most data, brand loyalty, and sales. The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for …..
A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..
Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey. Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of …..
Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..
Adverts have ‘positive impact’ on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..
