New Media Age Top 100 UK interactive agencies Value: [rating=3] Recommended link: New Media Age – Top 100 Interactive Agencies 2012 (Digital Magazine Download) In this alert, relevant to larger UK companies who commission larger agencies, we’re flagging up the …..
Lady Gaga’s Littlemonsters.com crowns her social media empire Lady Gaga is renowned for her prolific following in Twitter (near 27m) and Facebook (52m Likes), Google+ (near 3m) – as well as Tumblr and recently her first pic on Instagram. Let’s …..
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FREE ACCESSUsing lifetime value models to set campaign investment levels We think Lifetime value (LTV) models are a powerful tool to help businesses demonstrate the future value they can generate from marketing activities. It’s a much better approach to evaluate investment …..
How to prosper in a world of Digital Disruption It’s become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush …..
An interview with Bill Scott of Easel TV I was recently asked after a conference talk about my views on Social TV by a student who was researching it. I must admit I didn’t have much of a view on …..
Tools and tips to bridge and enhance online/offline live events This post by Lisa Harris, Nicole Beale and Graeme Earl reports on the findings of our Social Media in Live Events (SMiLE) action research project. The project is looking at real …..
Timeline shows the increasing complexity of web standards This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the complexity of developing and delivering web services today. It shows how the web standards delivered …..
How does your Facebook engagement compare and how can you improve it? For Facebook company pages, Tabs or Views have always been one of the most important ways to engage an audience more deeply. This can be through a Gated …..
Ideas for boosting your email subscribers Wouldn’t it be great if every visitor to your website purchased from you? That’s clearly a dream world. There are many reasons website visitors don’t buy; not yet ready to purchase, researching product choices, …..
