Is it a knockout or a points decision? Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more …..
5 Steps to an effective SEO migration from an old to a new site Whether it’s upgrading hosting, improving your URL structure or simplifying information architecture upgrades to your web presence are inevitable for every company. As more companies reach …..
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FREE ACCESSA reminder about the importance of Google’s 2012 Venice update and Google+ Local for local business services Did you notice how, earlier in the year, the results Google produced for local queries changed dramatically to give even more prominence to …..
Showing how Facebook apps can increase engagement – will we see these due in Google+ soon? A new report from social media software vendor Wildfire (recently acquired by Google) uses some of their latest data to offer a few useful …..
An interesting compilation for email marketers working in B2C, B2B, Event, Charity or Ecommerce marketing All email marketers like to know how their open and click rates compare, although it’s really the conversion rates and value generated per email that’s important …..
Key issues and 11 questions to consider when selecting a social listening tool To help with social media monitoring, it’s possible to track and trace, in real-time, any digital communication if it’s in the public domain. Social media have, of …..
8 practices and examples that show how savvy companies are using Pinterest to engage and sell Now it’s even easier to get started on Pinterest,. Previously you had to be invited to join, but now Pinterest have opened up membership …..
How to cope with unexpected opportunities and problems I’m part-way through “The Black Swan”, where the author explores the “impact of the highly improbable”. There are lots of uplifting messages about our ignorance, wilful self-delusion and inability to make any …..
Smoothing the way to digital enlightenment Working in digital marketing is without doubt one of the most rewarding ways in which you can spend your days. The rate at which new products and services are churned out means that apart …..
