A small business campaign example shows which calls-to-action work best Giulia’s family runs the popular Italian restaurant ‘Al Gatto Nero’, in Poole in the UK, and they get customer interactions with QR Codes every day. Giulia’s goal is to spread …..
Spredfast release Social Engagement Index Report which shows different company roles for managing social media status updates Value/Importance: [rating=3] Recommended link: Download 30 page PDF research summary – registration required Our commentary This report from Spredfast highlights some interesting trends in how …..
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FREE ACCESSMore DIY tips for SEO Whenever I’m training I’m nearly always asked for useful tools that aid the digital marketing process. This is particularly the case when discussing Search Engine Optimisation (SEO) and the process of getting better search engine …..
New EE site launches to promote new high-speed mobile access Potential short-term impact: [rating=2] Recommended link: Guardian introduction to 4G launch Our commentary on 4G launch Compared to some developed countries, the UK has limited high-speed mobile connectivity. This has …..
UK PR pros need to conquer the entire digital mix to remain competitive – fast! A recent post I wrote for Econsultancy entitled “SEOs will slaughter careless PR agencies” generated an almighty storm in its comments section. That’s how I …..
3 DIY SEO approaches to start SEO if you’re not an SEO expert This post discusses a few of the relatively straightforward “do-it-yourself” things you can do in-house to improve your SEO, before you decide to call in outside help. …..
Practical tips to review and improve an Adwords Campaign When reviewing an account that hasn’t been optimised, it’s important for the paid search marketer to review that the basics are right. Bells and whistles are all well and good for later on, …..
What is Big Data and how can it be applied for marketing? It seems “Big Data” should be firmly on the agenda for business improvement according to all the major analyst firms. But what is Big Data? How does it …..
An infographic showing how to plan and manage inbound marketing I’m a big fan of the inbound marketing model, sometimes incorrectly referred to by the narrower marketing activities of content marketing or social media marketing. Inbound incorporates both content and …..
