This infographic from Return Path is a reminder of how the popularity of smartphones and tablets means we have to carefully test our Emails on these devices and think about the changing context of use for email. Apple devices are particularly …..
Research and examples show what gamification needs to succeed Making its debut onto the Gartner Hype Cycle for Emerging Technologies just a year ago, gamification continued to reach the peak of inflated expectations this year alongside other technologies such as …..
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FREE ACCESSThe big data opportunity – 4 key parts towards creating a strategy Today’s growth in interest in “big data” represents a phenomenal opportunity for creative and forward-thinking marketers. On the one hand big data is arguably nothing new, relative to …..
How to think “out-of-the-box” when setting goals for affiliate marketing Thinking about the options for affiliate marketing can often be ‘boxed’ into one area. For example, content sites can help develop a brand, or cashback sites can drive high volumes …..
Examples of how to communicate your offer effectively Simply put, value propositions are the reasons retailers use to persuade us to buy products or services from them rather than competitors. From a retailer’s perspective we also consider them sales tools. …..
Are you part of the Google Authorship Program? You may not be using Google Authorship yet, but will almost certainly have noticed photos of authors appearing more and more as you search. You may also have read SEOs discussing the …..
Options for incorporating video into your Powerpoint presentations Powerpoint is a bit like Marmite. You either love it or hate it. However, the same person can love Powerpoint one day and hate it the next – because it all depends …..
An introduction to segmenting Ecommerce site visitors to increase conversion rates We humans tend to stick with what we know. That can lead to great things as we specialize (the invention of the light bulb and the telephone for instance). …..
Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain campaigns within a given market, it offers brands greater opportunities than ever to connect with large, …..
