The fourth in the annual series reminding us about the power of social media I’d be surprised if you have not seen one of Erik Qualman’s Social Media Revolution videos or the very funny parody (shown below). Here’s the latest …..
Oxfam Ireland’s new responsive design With the dramatic increase in mobile site users all businesses are experiencing, there has been a lot of discussion of responsive design as an approach. Responsive design gives the option to deliver a great experience …..
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FREE ACCESSHow Googles’s new Universal Analytics and other planned features add to the tools available to improve business insight The relentless pace of change at Google I joined Google in 2005 – just after the acquisition of Urchin, the forerunner of …..
Practical examples of offline retail techniques that also work online Ecommerce is often considered completely separately from offline retail due to the logistics of both channels. However, if you have worked in the offline retail world as I have, you …..
3 Gems from Mark Brownlow In the first of the 3 Gems video series from Plan to Engage, I interviewed Mark Brownlow, author of Email-Marketing-Reports.com. Both Mark and I had recently presented in Stockholm at Apsis’ customer conference and I was …..
Facebook responds to brand backlash… Last week I explained the changes to the Facebook algorithm which resulted in a huge drop in organic reach for brand pages. Facebook has responded with a small tweak, just rolled out in the last …..
A new free presentation and guide to developing an mCommerce strategy How to manage the opportunities and challenges of mobile marketing is one of today’s biggest issues for digital marketers. As we have shown in our compilation of mCommerce statistics, …..
5 themes and 21 ideas to help create a content strategy We’d no doubt agree that creating, sharing, distributing and promoting great content is now a very significant component of not only effective marketing, but effective brand-building today? We’d certainly …..
Take inspiration from buddy films to get the best from your affiliate programme I often say that affiliate marketing is a people-led business, and that the better relationships you can build with your affiliates the more you (and they) will …..
