A reminder to factor in variation in conversion from mobile when modelling sales from mobile site visitors Reviewing the latest statistics on increased use of mobile is useful for making the case for mobile marketing. Earlier in the week I …..
with new users being added at an average rate of two per second (or 172,800 per day) Importance: [rating=2] Recommended source: LinkedIn Blog That’s an impressive growth rate reminding us of the importance of LinkedIn professionally, or if we work …..
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FREE ACCESSOur content marketing blueprint – updated It’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing …..
Why you should place regular analysis at the heart of your SEO In this article I will review the importance of regular analysis to help SEOs learn what is and isn’t working on their website, helping to inform optimisation and …..
This articles explores the importance of understanding typical questions users may have when considering interacting with your business online, so that you can answer these questions and improve your conversion rate..
Improving your testing workflow to get bigger, quicker wins Should you test one thing at a time or many at once? A poor experimental workflow can waste loads of your time! Here’s an extreme example: We’ve seen a company take six …..
As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are …..
A case study of using social media in higher education In this post I will give a summary of a detailed analysis of some findings from a brief audit Carlton Jefferis and I have recently carried out when pitching for …..
A review of 2013 trends in Customer Relationship Management MyCustomer.com recently caught up with CRM expert Paul Greenberg to get his thoughts on what emerged, re-emerged or strengthened in the industry over the past 12 months. “In 2012, what you …..
