A practical guide to setting up categories and tags on your blog or website For every content project I’ve been involved with, categories and tags have had a role to play. Sometimes, there are clearly defined systems, which make a …..
Social SEO: Why the right type of interactions matter It’s now well known that driving greater engagement through more social interaction leads to increased Social SEO signals. This in turn helps you to gain higher search engine rankings. In this …..
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FREE ACCESSNearly 1/3 of UK page views are now from Mobile and Tablets Value: [rating=5] Recommended link: Free comScore Digital Future in Focus Series March 25th update: A new update covering Europe plus individual reports on France, Germany with Spain to …..
Campaign example: Tesco’s #FindtheEggs campaign It’s nearly Easter, so the perfect time for online campaign to drive footfall into stores competing for shoppers big pre-holiday shop. We thought Tesco’s #FindtheEggs campaign was nicely planned and executed, so worth sharing. Here’s …..
Brands owners: cut the red tape for commercial success I recently spent a few days in and around a large global brand, a business that we’ve started working with and are still learning about. A business with an enviable brand …..
Building your landing pages around the call-to-action ‘Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to …..
The value of setting, meeting and changing subscriber expectations If at first you don’t succeed, lower your expectations… It’s the secret to a happy life. And one of the (seemingly hundreds) of secrets to email marketing success is guiding and …..
New feature offers to find similar audiences based on existing customer profiles Value/Importance: [rating=3] Recommended link: Facebook Announcement This new feature from Facebook for advertisers promises more relevant ads through extending the custom or Similar Audience targeting feature to now …..
Which features do all the best landing pages share? First impressions are particularly important online – you have only seconds to get your message across. Research from Nature suggested that people form an impression of a site in just 50 milliseconds. There …..
