By Neil Davidson 02 Apr 2013 How will mobile video usage change in 2013? A summary of mobile video marketing trends In this article we are going to show how mobile video usage is likely to change in the coming years and offer some tips on how you can ride the wave to benefit …..
By Susanne Colwyn 02 Apr 2013 Who is spending most time using social networking? [Infographic] New study shows that social media sacrifices vary by gender This is a thought-provoking infographic based on a summary of a study commissioned using an independent research company for Browser Media. The survey investigated the UK usage of social networking …..
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By Dave Chaffey 28 Mar 2013 What’s New in Marketing? March 2013 Our monthly summary of advice and developments to help manage online marketing Strategy and planning Early to mid March saw the annual SXSW conference take place in Austin, Texas. This is increasingly influential in highlighting marketing trends and technology. Thanks …..
By Dave Chaffey 28 Mar 2013 Optimize! Book review: Optimize – How to attract and engage more customers, by integrating SEO, Social media and content marketing by Lee Odden We read a lot of new marketing books at Smart Insights since we like our advice to include …..
By 28 Mar 2013 5 inspiring lessons from SXSW Unless you’re one of the lucky few, work can become monotonous. Same commute. Same desk. Same issues. For this reason I leapt at the opportunity to head out to Austin Texas for South by South-West (SXSW) Interactive. Four days of …..
By Expert commentator 27 Mar 2013 Choosing an email marketing vendor From business case to budgets: How to choose the best email marketing tool Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail, that when Forrester outlined the mega-trends that were shaping …..
By Expert commentator 27 Mar 2013 Using content marketing for agency business development 4 key issues to consider in raising your profile through your online content marketing The pitch process has changed out of all recognition. The days of agencies pitching for each project and clients constantly searching for new agencies are (thankfully) …..
By Expert commentator 27 Mar 2013 A step-by-step guide to creating a marketing animation Key issues to consider for the process of using animation to support a marketing campaign So, your company has decided to introduce animation into your marketing arsenal, but you haven’t got a clue how to start going about the process. …..
By 26 Mar 2013 Facebook apps for brands: Why Less is More Tips and examples for creating effective Facebook brand apps Facebook applications can be a great way to increase a company’s fans’ tie to their social presence, while simultaneously delivering valuable user and customer data. For a large number of brands, …..