If User Experience (UX) is a no brainer then why isn’t it higher on the agenda? There are many tools and resources available to help us ensure that the user experience is improved; whether its enhanced through user testing, eyetracking research …..
New Nielsen research reviews investment and ROI from social media Nielsen have shared some recent interesting findings from their research on Paid Social Media Advertising 2013. 500 Digital Marketing and Media Professionals were contacted by phone and email, and asked for …..
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FREE ACCESSA tutorial on how to use Facebook’s Power Editor If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help …..
Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitoring and community management, you will, of course, come across both positive and negative mentions about your …..
8 hacks for common email tasks In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency. 1. Scope – Go behind-the-scenes of an inspiring email Have you ever wondered how that beautiful …..
Insight from Connect2013 – the marketing roadmap and exploiting data in the right way for your business Update 29 May 2013: Presentations now available: Volker Wiewer’s and Herman Wimmer from Terradata In previous years, Dave Chaffey has spoken at the eCircle conferences, …..
Yes 41 feature updates – here’s our top 5 from the Google I/O announcements Modern marketers have always had to take Google+ seriously, because of Google’s dominance in Search. Yet, there are other reasons too… with the proliferation of Android …..
Examples of how Facebook covers can be now used more for promotion Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers …..
How to benchmark your LinkedIn ‘marketing funnel’ For B2B companies now realising the phenomenal lead generation opportunities offered by LinkedIn, a bigger question now looms; “How do I optimise my presence to make it efficient and effective” LinkedIn success requires …..
