Integrating content and social media marketing The vast majority of businesses will first experiment with social media long before they get underway with content marketing. Creating a coherent plan is the key to success in both. A content plan helps …..
Combining CRM and Big Data to drive Loyalty Vaughan Chandler, Head of Customer Insights at Qantas, shared their successful strategy for growth using CRM and applying Big Data at the recent eCircle/Teradata Connect conference. In this case study, I summarise …..
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FREE ACCESSMaking User-Generated Content a core feature of the online fashion-buying experience You may know Boticca since they are active content marketers who have worked with bloggers to build a strong social media presence with 35,000 Twitter followers, more than 50,000 Facebook …..
10 permission marketing principles and campaign examples integrating web, email and social media marketing It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant – I still recommend newcomers to online …..
Multiple, lightweight interactions will rule in the ‘Always-on’ future of marketing The sentiment in the headline is something that we keep seeing – that marketing is rapidly evolving – look at how much people talk about content marketing now compared …..
Examples from testing the best time of day for email broadcast in different sectors Sending emails at the right time to reach your subscribers when they are actively using their email will affect overall campaign response. Given the ongoing interest …..
Legal services: Engaging the non-engagable through content marketing For law firms, word of mouth has always been the principal generator of work. This may seem surprising given the wealth of marketing tools at their disposal, but the reason is actually …..
Why businesses need to adopt an omni-channel approach The recent (and well publicised) reports of a number of high street retailers such as Comet, HMV and Jessops going into administration has reinforced the need for businesses to continue to adapt …..
Review the quality of your audience segments with this checklist This blog post first appeared in the Arts Marketing Association’s, Journal of Arts Marketing, and we are now sharing it with Smartinsight’s readers. For more free resources, case studies, research and toolkits to …..
