Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers …..
Examples of different Coronavirus notices around the world – and best practice for public communications This is a strange start to the week after a strange weekend where we’ve seen the empty streets across Rome, Paris, and Madrid, then hearing …..
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FREE ACCESSCommunicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue …..
Embarking on my marketing journey at university, I learnt about the 4 Ps of marketing. However, since I left the classroom, I’ve found a disproportionate focus on promotion over the other Ps. The 4 Ps are fundamental to any marketing …..
Organizations and brands thrive on strong repositories of digital marketing assets. Finding what you’re looking for, however, can be a challenge. Learn how to improve your metadata — and your team’s efficiency. Metadata has been around since Callimachus invented the …..
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course, I don’t mean bulking up an email database with poor quality data. …..
Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand …..
Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why? You can, by gathering some critical customer feedback with some very affordable …..
Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..
