Ideas on how to engage customers from Dr Michael Lu With brands busy beavering away on social media activity, precious little thought is being devoted to how sustainable their strategies are. And the reality is that while their social media …..
5 practical techniques to help get your message through… Value: [rating=4] Recommended link: Research from Bit.ly Blog Our commentary on online attention spans I remember reading a while ago in Tim O’Reilly’s book on Twitter marketing that most people most …..
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FREE ACCESSResearch on charity adoption of digital marketing to support fundraising and campaigning We’ve just been alerted to this research on the Use of Digital Marketing by Charities. We thought we would share it since although not brand new we have …..
What’s New in Marketing? June 2013 Did you see the new Digital Marketing Map produced by analyst Gartner? It summarises the range of digital marketing channels and tools available to reach and interact with our audiences online. It’s an impressive …..
An example of using of A/B Testing Examples of A/B testing often cover landing page conversion, but a common problem, not covered so often, is how to get visitors to engage more with a key page such as a home …..
The Top Movers report helps review how Ad ROI changes Value/Importance: [rating=3] Recommended link: Adwords New Top Movers report Whether you manage AdWords Hands-on, or manage others internally or at an agency, we thought this was a useful addition to AdWords. …..
Learning the commercial case for creative marketing I’m a fan of marketing that thinks, before it does. And, if I am honest, tired of “digital” marketing that focuses on channels and moving media spend without addressing the real strategic challenges, …..
Facebook launches new 15 second video service on Instagram Value/Importance: [rating=3] Recommended link: Instagram’s Getting started on Video Help pages We recently showed how Instagram can be an effective marketing tool for small businesses. So the recent announcement by Mark …..
In order to run a successful social media campaign, your offline activity matters as much as your online activity. Whilst businesses find it relatively easy to set up social media channels, they struggle with the next step, attracting followers. And …..
