2 major changes within Google and Pinterest are the main platform developments Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms. We …..
The best of BrightonSEO Conference 2013 in a Nutshell The other week, the team and I ventured to Brighton for the annual SEO conference organised by the lovely folks at Site Visibility. Here, I’ve compiled my thoughts on the best …..
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FREE ACCESSNot a major update likely to impact rankings as the headlines suggest? Importance: [rating=1] For commercial Purchase Intent Queries Recommended link: Search Engine Land FAQ by Sullivan Mainstream media such as the BBC have picked up on what they call …..
How is Amnesty using social media for campaigning? To coincide with this week’s new Guide on the social media for charities, we thought we would take a look at these examples of how Amnesty International are using social across the main platforms Twitter, …..
More reasons for businesses to share on Pinterest Importance: [rating=4] Recommended link: Pinterest blog: new article pins for media sites and Ad announcement Pinterest has recently developed their pins for media sites, so articles on pins can now include the Headline, Author …..
New Verdict research for retailers Here we’re sharing new e-commerce findings by Verdict, who surveyed over 10,000 on-line shoppers to reveal a forecast that the ‘UK’s e-retail market will grow by almost 50% over the next five years to reach …..
4 Alternative options for reviewing SEO effectiveness now most keywords are “not provided” Importance: [rating=5] Recommended link: Search Engine Land It’s now two years since Google started restricting information about the search keywords used by searchers to find a site …..
An introduction to the “Hero’s Journey” method of storytelling Your product or services will likely solve a problem for your customers, or fulfil particular needs and wants. No matter how boring you view this product, it sits within a ‘story …..
Reviewing SMS options and how to optimise them Given the extraordinary penetration of mobile phones, it is unsurprising that short message service (SMS) would be an impactful marketing medium. Nonetheless, the statistics make for mighty impressive reading. 98% of text messages …..
