Video in Email: benefits, myths and best practices This infographic from Email Monks and Email on Acid showcases some interesting stats on video email. It may surprise you that HTML5 Video is now supported by 58% of email clients. Our …..
New research on consumer feedback on buyer omnichannel fulfilment requirements Value: [rating=3] Recommended link: Comscore and UPS’s 2013 Pulse of the Online Shopper survey ComScore was commissioned by UPS to survey over 3,000 US consumers, to find out about their online shopping experience …..
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FREE ACCESSContent marketing Survey on B2B marketing The Content Marketing Institute and MarketingProfs, undertook a survey sponsored by Brightcove, to ask over 1,200 B2B Marketers in the US the key marketing tactics from last year and to discuss their focus for …..
Who are your audience on YouTube and what turns them on or off? For any serious video content creator, YouTube Analytics (YTA) is an essential tool. Using YTA regularly is the only way to assess the performance of your YouTube …..
Our monthly roundup of the latest developments and advice in 5 key areas of digital marketing 1. Strategy and planning #PlanToSucceed. In October we launched this new campaign offering free marketing planning tools. The idea behind the campaign is to …..
Research examples of measuring email marketing effectiveness using attribution Sometimes email is a victim of its own success. It works so well to drive revenue across all channels but this cross channel revenue is rarely calculated accurately and attributed to …..
Overcome your ‘oops’ with agile content marketing All was well in the best of possible worlds… July 2011. We were all excited: we had just launched phase one of our first major online content marketing campaign. We released on time …..
Using the Diffusion of Innovation (DOI) to engage with different types of buyers when new products are launched What is The Diffusion of Innovation? This model helps a business to understand how a buyer adopts and engages with new products or …..
How brands can use Instagram to connect with customers Following the news that Instagram is set to bring ads to the service, MyCustomer.com asked a number of experts how this will help brands connect with customers. When Instagram was bought …..
