5 key questions to help develop your Twitter strategy Following the initial public offering for Twitter valuing the company at $140 billion, we now find ourselves wondering how the social network will become profitable, and how it can help our …..
Tips for integrating video as part of content marketing “The next big thing in content marketing is video,” …so said, nearly everyone in 2013. Rather than attempt to convince you of this as a consumer of brands or a business, …..
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FREE ACCESSManaging the Content Marketing Avalanche Managing Content Marketing can often feel like getting caught in a relentless wave that you can’t fight against, so when speaking at the #B2Bconf from B2B Marketing managing this challenge is what I chose as my theme. …..
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used in other areas of the business, and social media has evolved from just being a …..
A guide to setting high-level goals to keep your marketing on track The range of marketing channels available today and the rate at which they change drives to us to work longer, harder and more efficiently… it can often feel …..
Which channels do consumers prefer in the omnichannel world? Last month Mitel commissioned this research which gives an interesting consumer perspective on how they like to contact brands and gain customer service today. The survey delved into channel preference, consumer frustrations, …..
Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 …..
The essential ingredients of a B2B Digital Strategy Professional service marketing has rarely ever been about creating immediate business transactions. It’s always been a long-term effort of building reputation, demonstrating capabilities and showcasing credibility through opinion and thought leadership. Whilst …..
5 examples of how brands are using Snapchat to engage younger audiences Have you heard of the photo messaging service Snapchat? You likely will have if you’re a teenager or watch how teenagers use their smartphones. But if not, you …..
