How Twitter is killing ‘2 birds with 1 stone’ with its new mobile app promotions One of the biggest names in social media has finally joined the mobile marketing revolution. After Facebook announced that almost half of its revenue now …..
Why is content marketing so popular yet so few have a content marketing strategy? This infographic features a nice curation of research from the Content Marketing Institute showing that content marketing is more effective when marketers follow a strategy. We agree – we saw …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESS7 key areas of focus to review and improve your email marketing capability The last couple of days, I’ve been attending the International Email Expo at Frankfurt. It’s been nice to listen to and discuss the latest advice from email …..
How e-marketing talent can be improved with digital marketing training simulations Business owners and agency executives are looking to provide marketing and sales staff with access to the latest technologies for reaching out to potential customers while creative leaders are …..
New survey reveals email marketing top for ROI, but still much potential for improvement Shocking news in the latest Econsultancy/Adestra Email Marketing Industry Census: 68% of respondents rated email’s ROI as excellent or good (the top result). OK, not a shock. …..
Harnessing the 4 key drivers of customer control The overwhelming choice of apps, websites and other digital platforms that customers have at their finger tips through multiple devices creates a swirling galaxy for brand owners to navigate and understand when looking to build …..
Site relaunch conversion rate disaster recovery Developing a persuasive and effective e-commerce website for relaunch involves team work and months of planning. But what happens if your new site actually converts at a lower rate than the one it replaces? …..
YouTube’s 2014 guide to meta data in video optimisation Did you see that YouTube released a Creator Playbook for Brands in March 2014? The Playbook is essentially a YouTube handbook – it tells you what you need to do as …..
Plus a great Facebook UGC idea I wrote previously about a useful tool that enables you to link up social conversations from Facebook and Twitter with a blog post that then turns your blog into the engagement hub pulling in …..
