Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide, I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a …..
3 Strategic learnings for real time marketing Value: [rating=3] Recommended link: Forrester real-time analytics report – free download Commissioned by MediaMath, the latest research piece by Forrester is well worth the time it will take you to scan to understand this …..
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FREE ACCESSWhat Makes Great Ecommerce Website Design? Part 2: The Category Page In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review …..
A case study of how Ford have embraced digital and social media The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one …..
Should your CEO be blogging? Should your CEO have a blog separate from your company’s blog? Although it does depend on sector, it’s an increasingly important question, since many CEOs are emerging (or are already well established) as the ‘public face’ of …..
Are you reaching your audience on mobile? Importance: [rating=3] Recommended link: IAB/IHT Mobile advertising report This month, the IAB and IHS Technology’s published a survey that shows strong demand for global mobile advertising, as revenue almost doubled last year to …..
“Close variant” keyword matching to become default by end September can increase clicks by 7% on average Importance: [rating=4] (If you’re not already using this feature) Recommended link: AdWords official announcement Context for the change to match types The Match …..
Our new mobile responsive home page and customer journeys 22nd August update: New library search and other updates It’s nearly a couple of months now since we redesigned the site to update our design style and to make the site …..
Don’t forget the bigger picture When writing emails, we do like to “optimise” each individual element of the message. Which is a good thing, provided that optimisation takes account of how those elements interact with each other. If it doesn’t, you end …..
