An interview with Retail email specialist Dan Jak There is a LOT written about best practices for email marketing, especially around creative and copy. Mark Brownlow has contributed many great posts to Smart Insights covering subject lines, email pre-headers and Email CTAs to name …..
Responsive Web Design is expected by consumers and backed by Google With the continued rise in mobile usage, and ‘with 25% of internet users only using mobile devices’, companies are adopting responsive design. Responsive design is typically more cost effective than …..
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FREE ACCESSA review of the latest digital marketing approaches for charities and not-for-profits Digital marketing is now a core communications method for Charities and Not-for-Profit organisations (NfPs). Charity websites give a great platform as a vital communications channel to inspire and engage people, raise …..
A simple explanation of the Robots.txt file for marketers The robots.txt file, also known as the Robots Exclusions Protocol, is an essential part of your website. It provides instructions to the search engine robots that crawl your site. Get it wrong, …..
Chrome triumphs on desktop, but Safari on mobile If you’re a marketer or designer you’ll be aware of the dramatic change in browser use since Google introduced Chrome. This compilation from the US from Adobe Digital Index’s report clearly shows the change …..
Should you switch your site from http to https? In September Google announced that websites would receive a minor ranking boost by using Secure Socket Layer (SSL) technology and switching from HTTP to HTTPS. Now that the ‘dust has settled’ …..
With a choice of LinkedIn, Twitter, Facebook, Pinterest, Google +, YouTube, where should you spend your precious time? You could answer that your business should have a presence on each of these platforms but what evidence do you have to …..
Our round-up of the latest advice and developments in digital marketing with a focus on customer experience and trends this month This month we published The Managing Customer Journeys Report 2014, a new research report in conjunction with Ecommerce Expo. …..
Top takeaways from the content marketing/SEO workshop at Digital Impact Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, …..
