How to create a marketing plan to launch your mobile app in three simple stages Creating an app is a major accomplishment, but sadly not a guarantee of riches and rewards. If you want to make any money from your …..
Be objective by using Business Intelligence One of the most pertinent quotes about the data analytics industry was said by Jim Barksdale, former Netscape CEO: ‘If we have data, let’s look at data. If all we have are opinions, let’s …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhat are the advantages and disadvantages of using Facebook’s new ad network? Importance: [rating=1] Current importance to small, mid-size businesses. Value: [rating=4] for larger businesses and brands. Recommended link: Facebook Atlas announcement What is Facebook Atlas? 1. Atlas is not a new service …..
The Top 10 world ranking email clients If you’re an email marketing specialist you’ll almost certainly know Litmus for their awesome email analytics tool and great insights. We’ve featured them several times before, including this great infographic showing trends of Email …..
What do effective integrated marketing campaigns have in common? Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media world, which means that new media and old media sit alongside one another, sometimes competing, other times …..
Testing of over 900 Ecommerce sites shows how ‘cleaner’ designs can increase ecommerce sales What can the fastest-growing eTailers teach us about visual design? Anyone involved in the design or marketing of ecommerce sites has had the discussion at some point: …..
28 point pre-email send checklist We are sure that you will already know many of these email marketing best practices, so let’s collectively build it up to 40! We shouldn’t give our emails that six or 12 month car service, …..
9 ways to improve your mobile customer experience As mobile shopping sites and apps increase in popularity, and overall experiences improve, customer expectations are rising at the same time, so there is an imperative for customers to act to improve …..
Perhaps it’s customer engagement There’s a huge irony in marketing now – I feel – one that ignores understood, proven mantras of direct, or one-to-one, marketing stretching back decades. “Your future prospects resemble your best customers, and that’s the place …..
