Who uses Snapchat by age, gender and country? Do you think Snapchat is a ‘fad’? Not so, particularly amongst the younger audience. There are now 400 million snapchats sent every day! This Snapchat infographic from GlobalWebIndex shows that the UK and United …..
Including 4 practical tips on mobile optimisation With 2015 fast approaching, we within the marketing industry start to ask ourselves, what’s next? When prompted about their thoughts on the digital marketing trends of 2015, a large number of industry experts …..
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FREE ACCESSA review of key features in LinkedIn Although B2B marketers tend to focus more on reaching and interacting with their audiences on LinkedIn, this infographic reminds us that there are opportunities on Facebook too. The infographic from Marketing Mojo explains some of the basics …..
Exclusive excerpts from Chad White’s new book You don’t have to be…ahem…nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can’t.) It’s why guidelines, …..
Facebook plans to filter out “promotional posts” in the News Feed from businesses and brands from January 2015 Importance: [rating=5] Recommended Link: Facebook announcement: Facebook’s overly promotional page posts in News Feed Getting your brand status updates to reach your …..
A reminder of the latest thinking on copywriting for SEO and conversion If you’re not an SEO specialist, but are involved with writing or reviewing website copy, it can be tricky keeping up with the latest approaches to writing for SEO. We …..
An example analysis of Groupon’s traffic showing a signficant proportion of direct traffic could be SEO-related Gaining organic traffic from SEO is a significant inbound marketing investment for many businesses, so making the business case and demonstrating returns from SEO is important. …..
Recommended design patterns and best practices for online retail Product category pages This is the second in the series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on …..
Inbound marketing success requires digital channel integration As referenced in the book, Inbound Marketing and SEO, Inbound Marketing is defined as an organisation gaining the privilege to deliver anticipated, personal and timely content to people who actually want to receive …..
