Comparing the efficiency of your B2B Marketing Funnel It’s natural that marketers want to benchmark, to compare the efficiency of their conversion funnels – but what datasets should they compare with? Within Ecommerce there are relatively good sources for Retail ecommerce …..
Is Google favouring long-form content in its results? Something rather strange happened recently to the results for one of our major keywords ‘copywriting’ – see SERPs. For the past 12 months or so, our homepage has consistently appeared in the top 10 …..
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FREE ACCESS2015 marketing trends lists: Big, safe but dangerous – Don’t let lists limit your thinking! We’re nearing the end of the 2015 prediction window, where there is the annual glut of big, vague and safe lists of trends we love …..
Recommendations on the top tips, techniques and tools to reach content marketing excellence in 2015 2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the research and buzz evident at the start …..
It’s Christmas Ad Season – but what emotions are leading brands playing on? Yep, it’s that time of year again, that time when in true festive style we all become a little child-like, eagerly awaiting this year’s fresh batch of …..
Examples of developing your brand in 2015 by building your Digital Knowledge Centre SEO technology provider, Searchmetrics, recently released a white paper: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis …..
Retail store techniques to meet shopper expectations What are consumers expecting from experiences created by retailers in the UK and USA, and how are retailers satisfying their needs for the ultimate sale? Consumers in the UK and those across the …..
Where to focus to get ahead and stay ahead of the competition It isn’t always about embracing the newest, shiniest techniques. Instead, the fundamentals of consistency, reliability and credibility are often more important to make an impact with customers. Customers …..
Examples showing the value of social proof in boosting email subscriptions If you’ve ever watched sitcoms, you probably have a good idea what ‘canned laughter’ is – it’s a track of ‘people laughing played in the background’ every time there is …..
