By Expert commentator 02 Jan 2015 A Digital Marketing Horoscope for 2015 [Infographic] What does your Horoscope say about your Digital Marketing? The Digital Marketing Horoscope 2015 links the key digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a different trend and notable influencer who might …..
By Mike Berry 02 Jan 2015 Digital Marketing in 2015 The TOP 5 Trends to look out for in digital marketing in 2015 1.Mobile (still) “It’s all going mobile”. Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both …..
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By Susanne Colwyn 30 Dec 2014 B2B Marketing Skills [Infographic] Aligning training to marketing skills for 2015 B2B Marketing and Circle Research reported in their ‘2014 Professional Development Report’ on how companies are carrying out their professional training and development, Interested in benchmarking your training or aligning your training to …..
By Expert commentator 30 Dec 2014 Implementing an Online Brand Protection programme: questions you need to ask Protect your brand in 2015 with the right tools If you thought brand competition was intense in the real world, you can only imagine what it’s like in the free-for-all digital marketplace. Sales online are constantly rising northward, and as …..
By Susanne Colwyn 29 Dec 2014 The State of Search Marketing [Infographic] An overview of the current use of Search Marketing SEMPO’s 9th annual report in 2014 highlighted the client and agency views on search strategy marketing. It’s helpful for Digital Marketers planning their next strategies, looking for valuable insight into tactical …..
By Susanne Colwyn 29 Dec 2014 An example of using social media in Fashion to create a ‘Social Catwalk’ How Topshop used Instagram and Facebook to power the Topshop Fashion Catwalk Topshop’s 2014 social media campaign gives a good example of an integrating social networks. Topshop used Facebook, Twitter and Instagram to bring their live London Fashion event to a social media …..
By 27 Dec 2014 Using Screencast Videos for Better Customer Service Examples showing how screencasts can help different types of business Screencast videos are already a big hit in the education industry. Tuning into a video demonstration gives your audience a step-by-step guide, showing them exactly what to do. This is exactly …..
By Expert commentator 24 Dec 2014 Marketing Christmas through the ages Deck the Halls with Boughs of Holly Yes, even now Christmas is being hijacked by people like me – hence the headline. And it’s this marketing exercise of Christmas that especially fascinates me. The marketing started in 300AD when in …..
By Expert commentator 23 Dec 2014 The 12 Days of Ecommerce The latest Ecommerce facts about shopper behaviour to inform retail strategies in 2015 We enjoyed the interesting + useful Ecommerce factoids and commentaries from digital agency Blueleaf. So we got in touch to share the learnings contained. If you would like to …..