Are you tapping into the potential of niche social media communities? Social media marketing still represents a key opportunity for most of us, despite the hype that’s only been intensifying since 2012. You might feel you’ve missed the boat, that …..
How will Webrooming and Showrooming evolve this year? The Holiday season has just past, while for some the numbers are still being tallied on whether or not end of year festivities were successful, let’s take a look at how shoppers …..
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FREE ACCESSDon’t dump your entire marketing budget into pre-roll ads… With the thousands of hours your target customer spends on YouTube, I can’t blame you for thinking that pre-roll ads — those 10- to 15-second promotional videos you see before you …..
Tips to improve social proof on TripAdvisor including how to handle negative reviews and 6 best practice tips One of our clients is a group of eight hotels, so for them, like all hospitality businesses, TripAdvisor can be both friend and foe. …..
What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber …..
Does our business need CRM or Marketing Automation, or both? Whilst most of us are now familiar with CRM (customer relationship management) systems, Marketing Automation is a relatively new approach. So it’s often not clear how the scope of these marketing techniques and …..
Using the Smart Insights RACE marketing funnel to develop a Digital Strategy As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creating a digital strategy. Did you know that During 2015 …..
Does your digital brand really stand out from the competition? Have you really considered the extent to which your online brand proposition provides something compelling to your audience on an ongoing basis? With the rapid acceleration in new technologies and channels …..
7 techniques to saving hours each week on social media updates So, what you’re saying is you just don’t have time for social media, right? You’ve been on all the courses, you’ve read the ‘How to’ books, attended all those breakfast …..
