Optimise your content by understanding the power of the brain Sharing long-form content across social media channels in formats including video, infographics, blogs and other media is becoming more of an ‘art’, as companies are understanding the importance of ‘humanising the …..
A review of best practices in video marketing for different parts of the customer lifecycle Our society has bred consumers who want to receive maximum information with minimal effort. So it’s no surprise that videos telling snappy and engaging stories …..
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FREE ACCESSHow to manage a PR crisis using social media intelligence Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens companies and organisations need to …..
Choosing the right metric to measure ROI Learn what metrics can help you truly understand the value of your spend and what technologies really deliver on this most important metric. Small-to-medium businesses are investing in their marketing at jaw-dropping new levels. …..
How to generate leads from small B2B audiences in a niche market Dominating a niche B2B market generally reduces competition, reduces price pressure and the ‘me too mentality’ brings a supplier closer to their customers and increases their loyalty. So …..
Does your website have a clean bill of health? Unless you are lucky enough to have an external agency, it can be difficult to know where to place your resources and prioritise your efforts to ensure your website is optimised; …..
Examples of creating powerful online value propositions Today’s customers are experiencing an information avalanche with social requests, blog posts, real-time updates, news outbreaks etc fuelled by companies eager for our attention. Using digital channels to interact with their audience but …..
What does the ‘IoT’ mean for Marketers? The Internet of Things (IoT) is one of the biggest trends in digital technology within the past 5 years. However, discussion of Marketing applications for IoT, has been surprisingly limited. This new infographic from Marketo, …..
With objective-based campaigns, businesses can promote to directly prompt leads and sales Importance: [rating=4] Recommended link: Twitter announcement on objective-based campaigns You may remember when Twitter started to monetise through offering ads to advertisers, the model was to use paid Promoted Tweets to …..
