Marketers can better outreach their customers using location data It’s now commonplace for businesses to create mobile responsive websites and apps to offer similar functionality to a desktop website. But if your mobile experience are limited to features available on your …..
Leverage the power of your data Too many marketers are spending vast amounts of ad spend to essentially learn about how their campaigns should work. Why not rethink your approach and use your existing data to transform your paid activity …..
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FREE ACCESSLeverage the power of emotions to enhance your marketing Every decision your customer makes consists of many conscious and subconscious emotions. The key to success in any business is an understanding of psychology and human behaviour. We all have the …..
How and why brands should embrace Instagram for marketing In most countries, Facebook is both king and queen of social media. According to the latest statistics from Pew Research, 72% of American adults use Facebook. But that growth has been relatively stagnant …..
A new tool from Gmail lets you see what Gmail and its users think of your email based on a reputation score and spam reporting levels. Follow Tim Watson’s tutorial for how to use it. It’s no secret to email …..
Use these 17 points to check your email service provider has all the features you need to produce fully optimised email marketing campaigns Optimising your email marketing is no easy task, if it was, everyone would be getting fantastic results …..
US companies need to prepare for controls over their marketing to EU citizens in the wake of agreement on EU General Data Protection Regulation This blog is part 3 of Ardi Kolah’s series on the GDPR. See the others here. …..
Discover your business’s ability to Plan, Reach, Act, Convert and Engage Applying the many digital channels and technologies to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (see …..
Comparing the 2014 and 2015 ranking factors research Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their …..
