Apple gets in on the rush to open up publishing on mobile optimised pages Importance: [rating=4] (For content publishers) Recommended Source: Apple Developer blog The Internet was built for desktop computers. Then, some smart folks made the internet available on all …..
Overcoming objections to use of social media in not-for-profit organisations Social media can be beguiling, stimulating, addictive, confusing and at times downright frustrating. In my experience, Not for Profits, like commercial organisations, are still grappling with how much valuable staff …..
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FREE ACCESSGoogle upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform Importance: [rating=4] (For businesses who can potentially pay for Google’s Analytics Premium features and service) Recommended Source: Google Adwords blog announcement Here we give you the lowdown on …..
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications. Mobile comprises …..
Introducing Lauterborn’s 4Cs – a variant on the 4Ps Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this …..
Non-profits need to use big data and mobile to present clear messages in 2016 2015 has seen charities gaining increased confidence to streamline, simplify and even surprise. With increasing demands from an ever increasingly digital savvy audience, standing still has …..
Improving re-engagement emails to help bring a dead email list to life According to MarketingSherpa, on average, marketers lose 25% of their email list every year. HubSpot have also modelled email database decay and suggest a similar figure if you …..
Taking you through setting up Facebook’s new Canvas ads The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it’s Canvas Ads. As with Instant Articles for mobile, the idea is to provide an “immersive” …..
Key PPC budgeting lessons for modelling AdWords investment for B2B companies At any one time, there are only a finite number of potential clients searching for your product or service that you could convert to an enquiry. Above this point, …..
