What Google AMP Means & How You As A Content Marketer Can Adapt If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s …..
The social media from brands you see is only the tip of the iceberg. Over 90% of social is 1:1 A new report from Spredfast shows how massive the disparity is between how much content you see posted by brands …..
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FREE ACCESSBack in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing …..
7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we …..
We talked to Lee Evans about how he sees ad-blocking affecting digital marketers It’s hardly surprising that digital marketers are no fans of ad-blockers. For many online publishers who make their revenue that way, it can feel like people are …..
Use these 12 insights from ground-breaking eye-tracking research to improve your email campaigns on mobile How much do you know about how your subscribers really perceive your emails on mobile? If the answer is not much then it’s probably time …..
How to harness the power of user-generated content User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral. With this in mind, brands should harness the power of consumers to maximize the impact …..
The next best thing to an SEO crystal ball Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is …..
Go ‘Above the Clutter’ and see how CMOs at the top of their game run their marketing campaigns The founder of the CMO club, Peter Krainik, has just launched a new digital series which will take us behind the scenes with top …..
