Keeping digital skills relevant in an agency If you think life is a continuous learning experience, then consider working in a digital marketing agency as a microcosm of this experience. Flux, evolution and transformation are a constant theme in digital marketing. Digital …..
Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to …..
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FREE ACCESSExamples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go …..
Snapchat’s new offering provides a great way for brands to reach younger demographics. Snapchat’s massive popularity with twenty-somethings and teenagers has driven its massive growth, from an already impressive 50 million daily active users back 2014 to nearly 200 million …..
When your agency gets big enough you’ll have to think seriously about account handling Maybe a surprising question (especially to those account managers or handlers reading this post) but it is a question that comes up fairly regularly from owners …..
More clients think their agencies are innovative than ever before! When it comes to digital marketing, innovation beats tried and tested. No one gets excited by banner ads, but a clever new Snapchat campaign or interactive billboard might just get some …..
Agencies and clients disagree on organisational structure, but do think the relationship is improving The agency-client relationship has always existed in a state of strain and 2016 is no different. The brand uses an agency because it doesn’t feel it can …..
European online advertising spend is growing 9.7% year on year. But who is spending the most? IHS Inc. & IAB Europe have recently announced some interesting findings from its European Online Advertising Report, highlighting a sizeable increase in advertising spend, compared …..
Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep …..
