By Robert Allen 20 Jun 2016 Mobile commerce to double by 2020 [#ChartoftheDay] Mobile commerce predicted to reach $250 billion by end of the decade Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn …..
By 20 Jun 2016 ., ? and ! – Does punctuation in the subject line help or hurt email performance? How to best use punctuation in email marketing campaigns Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is. Where the full stop once marked the …..
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By Mark Kelly 17 Jun 2016 New business development for marketing agencies A checklist of issues aimed at improving your new business marketing processes and techniques If you are a big, established agency then you may well run a finely tuned new business or demand generation machine already. If you are a …..
By Robert Allen 17 Jun 2016 How Online Video Influences Your Audience Online Video is maturing, and often delivers higher ROI than TV ads. The way people consume media is changing. Traditional TV is down, desktop is plateauing. People are canceling their cable TV subscriptions, but are signing up to streaming services …..
By Alexander Clark 16 Jun 2016 Will the younger generation turn away from Snapchat? [#ChartoftheDay] When Parents and Grandparents started turning to Facebook, there was fear this would lead to a max exodus of the privacy conscious Millenials. Will this happen to Snapchat? Well so far, so good. New data from eMarketer, has shown that Snapchat …..
By Expert commentator 16 Jun 2016 Make sure your web hosting isn’t damaging your SEO Web Hosting 101 for SEO When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way. In the world of …..
By Expert commentator 16 Jun 2016 5 landing page trends to boost conversions in 2016 and beyond Landing pages are a key tool in your CRO arsenal So, you’ve already invested a considerable amount of time, money and resources on developing a fully-functional and navigable site. What next? You plan to set a budget for PPC ads, …..
By Robert Allen 16 Jun 2016 New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert] 3 new features make Facebook ads a tempting prospect for bricks and mortar retailers Importance: [rating=3] (For bricks and mortar retailers) Recommended Source: Facebook blog 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping …..
By Mark Kelly 15 Jun 2016 Creating a Perfect Marketing Agency Proposal 5 essential sections for a great agency proposal template First things first: a proposal isn’t a pitch. A proposal is usually used as the first stage of a wider pitch process to filter down a field of agencies. I’m focusing here …..