By Expert commentator 04 Aug 2016 Training for tomorrow’s tech jobs Helpful tips for jobseekers looking to break into tech The future of the tech industry is as promising as ever—and it bodes well for today’s job seekers. In 2015, the United States created roughly 6.5 million jobs in the tech …..
By Dave Chaffey 03 Aug 2016 How many connected devices do consumers use today? #ChartOfTheDay The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% …..
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By Robert Allen 02 Aug 2016 US Retail Marketers report better ROI from digital than offline [#ChartoftheDay] Digital trumps offline when it comes to return on investment A survey of 200 US retail marketing executives with the power to make budget allocation decisions shows their views of whether digital or offline channels give greater ROI. Over three …..
By Expert commentator 02 Aug 2016 3 SEO and Branding Mistakes your small business might be making In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and …..
By 01 Aug 2016 Managing Conversion Rate Optimisation (CRO) A structured guide to improving leads and sales from your website You’d think Conversion Rate Optimisation would a “no-brainer”. You can get more leads/sales from your website without spending extra money on marketing for new visitors. Sold. But it seems …..
By Alexander Clark 29 Jul 2016 Long-Form vs Short-Form: How much content helps me rank? [#ChartoftheDay] Recent analysis has highlighted how more often than not, longer-form content out-performs short-form. The introduction of “Panda” changed the search landscape quite drastically. No longer was awful, poorly written content dancing around at the top of the SERPs, instead it is …..
By Robert Allen 29 Jul 2016 Brand transparency on social media [Infographic] Trust on social media is very low, you’ll need to be honest if you want to win it back In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, …..
By Alexander Clark 28 Jul 2016 Digital is driving calls to businesses [#ChartoftheDay] With more than 100 billion calls expected to be made to businesses each year, here’s a break-down of what is driving them. Recently, Invoca published their Call Intelligence Index 2016 where they dissected the most influential marketing channels for driving calls to …..
By Robert Allen 28 Jul 2016 New report shows the state of B2B social media Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social …..