A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some …..
Social needs to be better integrated into the marketing strategy if it’s to be a major revenue generator A 2016 survey of 289 US based CMOs by cmosurvey.org found some interesting if disappointing results regarding the value of social media. Although 4/5ths reported …..
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FREE ACCESSRead your customer’s digital body language to discover what they really want This year has seen big companies make emotional measurement a regular part of their product planning. Marketers around the world can no longer afford to ignore this simmering …..
In its latest update to investors Twitter reported poor user growth now with a total of 313 million monthly active users, the social network added only 3 million users in the past three months and added a total of 11 million new users …..
Google’s Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel. Google’s AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them …..
A review of the costs and benefits of more investment in CRO / analytics According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or …..
With GDPR on hold because of Brexit, new UK legislation is set to come into force With the UK’s Brexit vote, the adoption and implementation of the proposed European General Data Protection Regulation (GDPR) is now seeming less likely. In …..
Investing in social is all well and good, but you need a strategy first if you want it to get results New data from the CMO’s survey of 2016 report shows how major companies are planning on big increases in …..
The Basics Of SEO Copywriting: How to write for search engines and get more traffic Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for …..
