Read your customer’s digital body language to discover what they really want This year has seen big companies make emotional measurement a regular part of their product planning. Marketers around the world can no longer afford to ignore this simmering …..
In its latest update to investors Twitter reported poor user growth now with a total of 313 million monthly active users, the social network added only 3 million users in the past three months and added a total of 11 million new users …..
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FREE ACCESSA review of the costs and benefits of more investment in CRO / analytics According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or …..
With GDPR on hold because of Brexit, new UK legislation is set to come into force With the UK’s Brexit vote, the adoption and implementation of the proposed European General Data Protection Regulation (GDPR) is now seeming less likely. In …..
Investing in social is all well and good, but you need a strategy first if you want it to get results New data from the CMO’s survey of 2016 report shows how major companies are planning on big increases in …..
The Basics Of SEO Copywriting: How to write for search engines and get more traffic Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for …..
Helpful tips for jobseekers looking to break into tech The future of the tech industry is as promising as ever—and it bodes well for today’s job seekers. In 2015, the United States created roughly 6.5 million jobs in the tech …..
The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% …..
Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV …..
