New ‘SimilarTech’ service promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we …..
Disscussing the advantages and pitfalls out outsourcing your lead gen Do we outsource or keep in-house? That is the question. Let me specify in advance that by outsourcing lead generation I mean transferring the whole process to an outside supplier. …..
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FREE ACCESSImportant lessons from the Pokémon GO phenomenon Did you ever think you would be waiting for the lift in work, and be asked “Are there any Pokémon in reception?” Thanks to an April Fool’s prank gone viral, this may now …..
Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing Q. You recently moved from agency DigitasLBi, to join Sky as their Head of Digital Analytics. Why the move? It has been a …..
Find out why email should be a big focus for you post-Brexit and get some tips on campaigns to implement I was in the South of France when the referendum result happened. The enormity of it hit me quite hard …..
If your creating B2B content for social, have you stopped and asked yourself what your audience actually uses social for? You create content, you publish it and you promote it on social media. Create, Publish, Promote, Repeat. Yet have you ever thought …..
How to engage your audience by optimising every feature of your email Every email that you send to your clients has distinct elements. There’s the subject line, of course, as well as headline and body, to name just a few. …..
Less than half of marketing know their ROI from Content marketing For the past 3 years that we have been asking Smart Insights readers which is the marketing tactic which marketers that will give them the most incremental growth. In each …..
A good relationship with your agency is key to creating solutions to your marketing efforts, both yourself and the agency are happy with. As an extension of yesterday’s post, today we are looking at the top challenges of working with an …..
