As an industry, how are we finding the process of recruiting new talent? We recently conducted some research where we asked over 700 professional marketers about their current digital skills, how they wanted to develop and what trends they saw …..
Introducing Expanded Text Ads. Previously, the standard AdWords text ads that appear at the top and bottom of Google search results had a headline of up to 25 characters, and then two description lines of up to 35 characters each. …..
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FREE ACCESSEmail retains its position as one of the most powerful marketing channels It’s two chart’s of today instead of one today, for the simple reason that I couldn’t include one without the other. One is great news for marketers, the other …..
Does your blog or site run on WordPress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for …..
How to build and nurture online communities A surefire way to build trust and foster brand loyalty is to establish an online community or membership site. It provides your audience with a sense of belongingness, exclusiveness, and the reassurance that your …..
Jakob Bignert examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about – no seriously, you’ll be fine! Since the industrial revolution, automation in the workplace has been met with extreme reactions. …..
Which digital marketing activities you should keep in-house or outsource? The companies that continue to move to a more integrated digital model while managing their Digital Transformation process, may be left wondering which activities are best to be outsourced and which …..
Simon Swan interviews Digital Marketing consultant David Sayce One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption. The need to embrace change, continuous learning and help mentor and coach …..
Marketers know the strategies that are most effective but have trouble implementing them. For me the most interesting finding from our recent research into digital skills wasn’t that only 14% of marketers think their any good at mobile marketing, or …..
