Get more from TV ads by optimising them for greater engagement Online video advertising can be an expensive and time consuming investment, but what factors will increase engagement to avoid viewers from skipping the content or just plain ignoring it? …..
Are you making any of these 5 common Instagram marketing mistakes? 300 million active users! 1.2 billion likes per day! 1000+ comments per second! Who would have thought that the Facebook-owned app could drive such a massive amount of social …..
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FREE ACCESSQualitative analytics are the next frontier for cutting edge marketers It is 2016, and things are not what they used to be. Taylor Swift and Tom Hiddleston broke up, Cristiano Ronaldo actually won something with his national team, and growth …..
On average only one-third of businesses have a process for funding tech innovation across the whole business Our quarterly focus on digital transformation is soon to end, as we pivot to a new focus on eCommerce marketing. But whilst we’re on …..
Our interview with Jim Conning, the head of Data Services at Royal Mail I spoke to Jim Conning, Managing Director of Data Services at Royal Mail about how marketers need to master the use of customer data to deliver the …..
The new Facebook marketplace will give online classifieds a social twist. Importance: [rating=3] (For eCommerce businesses) Recommended Source: Facebook Newsroom E-marketplaces like eBay, Craigslist, Gumtree and Amazon marketplace are often big drivers of revenue for e-commerce businesses. Many find that although …..
New research shows most businesses now have digital strategies, but many are developed only within ‘silos’ and not implemented company-wide. We poll our members every year asking about their digital plans. Our 2016 research into managing digital marketing found 47% …..
The EU’s GDPR law requires compliance by 2018. Even with Brexit predicted to occur in 2019 or after, it can’t be ignored. Last month, I woke up in the blissful world of B2B marketing. I could create campaigns, upload my …..
The Privacy Shield is a great opportunity for brands to win back consumer trust The estimated $250 billion occurring annually in trans-Atlantic digital trade spells growth and opportunity for media and technology companies on both sides. However, there’s a lot of …..
