The top 5 benefits consumers expect from fashion and apparel brands Know your audience: That’s the lesson retailers are acknowledging as the key to adapt their business to the reality of today’s rapidly-evolving market. Faced with unprecedented upheaval retail brands …..
Chart of the Day: Top 20 Instagram Mobile App Advertisers in the USA This week saw Instagram release a bunch of new features to their increasingly popular Instagram Stories. They announced what they called ‘the biggest update to Stories since launch …..
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FREE ACCESSAffiliate marketing, done well, offers a way to circumvent the ad-blockers The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them …..
Chart of the day: Neuroscience reveals that for long-term impact ads should appeal to emotion or make us laugh In this example of neuromarketing, brain responses to over 200 TV ads were analysed. By looking at how the respondents’ brains engaged …..
Good web design is crucial for making the right impression First impressions are important… Presentable clothes, matching accessories, getting to meetings on time – it all matters. It shows people around you that you care. Online, first impressions matter too. …..
Facebook’s updated inbox will allow marketers to manage messages across different Facebook-owned networks on a single platform. As social has grown, it has diversified. Where once a marketer focused on social media may have just had to manage the company …..
How golfing brand Lyle & Scott achieved a 48% Increase in Revenue Per Visitor Throughout its 140 year history, Lyle & Scott has built a global reputation for distinctive, beautifully designed, high quality knitwear, combined with the brand’s solid authority and presence …..
Chart of the Day: New consumer research shows why it’s important to get into the primary inbox Here’s some useful insight for email marketers who are looking to understand changes in the inbox behaviour of consumers. It’s a new report …..
How data, technology and changing consumer expectations are shaping the marketing mix The advancement of so many transformative new technologies over the last five to ten years is shaking up the modern marketing world. From the emergence of wearable technology, …..
