Customer surveys may not be exciting, but they’re still crucial to business success Customer surveys are a traditional marketing research method. The advancement of technology has attempted to push them to the side in favour of other means, such as …..
Chart of the Day: How email ROI compares to other channels The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the …..
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FREE ACCESSChart of the day: Celebrities and influencers on YouTube lead the way with earnings. YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that …..
Long-term strategies to boost the revenue of your online store The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to …..
Adapting the Growth/Share Matrix to Marketing The Growth/Share Matrix is a business strategy tool that’s been around for years, but it remains a useful way to think strategically about where you make investments and allocate company budgets. Although it’s a …..
How to develop a marketing strategy for expanding globally Globalisation is no longer an obscure term reserved for academics: it is a very real and ever growing phenomenon affecting most people and businesses all over the world. In the digital arena, …..
Expert Ecommerce and Portal Development Agency, PureNet, reveals its top 7 Ecommerce Trends for 2017! We’ve drawn on our decade of experience delivering solutions to B2C and B2B businesses such as The Royal British Legion, Krispy Kreme, Saddleback, LighterLife and …..
How workplaces at high-tech social media giants meld work and leisure According to Edel Mahony’s research, from All Systems Commercial Fitouts, there is a new phenomenon called ‘Bleisure’, referring to the blend of work and personal life, or leisure time and he showcases …..
Are you using hashtags correctly? The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive ‘hashtag’ symbol, …..
