Chart of the Day: New research highlights increasing importance of the different types of influencer marketing If you think of the changes that the rise of digital media have wrought in marketing, the rise of importance of earned media to …..
Live video now available to everyone on Instagram. Instagram announced another update their platform this week. Instagram Stories will allow you to broadcast live video to your followers as well as being accessible via Explore. Live Video for Instagram Stories is …..
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FREE ACCESSThe new design overhaul of LinkedIn is the biggest in the site’s history Importance: [rating=3] (For B2B marketers) Recommended source: LinkedIn blog LinkedIn have just launched the largest desktop redesign since the site was first built back in 2003. They’ve re-designed the …..
Chart of the Day: Email benchmarking report 2016. The DMA’s Email benchmarking report, sponsored by dotmailer, covering email performance data from 2015, has been recently released. They cover emails delivered, open, click through and click-to-open rates. But the dramatic statistic is …..
Content Recommendation Engines are used by over half of all top sites We’re all familiar with those ‘around the web’ sections featured at the bottom of articles in many news sites. These ‘advertorial’ boxes can sometimes show dubious content which …..
Chart of the day: marketers salaries vary by sector, with a huge £23,000 difference between gambling and Education. Research into marketing salaries by MarketingWeek suggests that marketing is still often understood and is seen as a cost rather than as an …..
Marketers should plan for every scenario, rather than only the most likely one 2016 is behind us. Marketers have their eyes set firmly on the year ahead, and will be currently drawing up their marketing plans and strategy documents for …..
There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. As we pause to look back on what has changed, …..
How keep your SEO strategy up to date with the latest mobile index changes We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become …..
